GOOGLE ADS MANAGEMENT • UK & US

Google Ads Management Services Built Around Better Decisions

Ingenuity Work is a performance-focused PPC agency helping businesses plan, build and improve Google Ads campaigns with clearer measurement, tighter intent and landing pages that support the click.

Request a Free Google Ads Audit → Explore All Services

Search • Shopping • Performance Max • Remarketing • Conversion tracking

Capture active demand

Shopping

Promote product inventory

Performance Max

Goal-based cross-channel reach

Measurement

Track meaningful actions

WHERE BUDGET LEAKS

Clicks are easy to buy. Useful learning takes a system.

Poor campaign performance is rarely caused by one setting. We examine the measurement, intent, landing page and optimization process together.

Weak measurement

Campaigns optimize toward incomplete or duplicated conversion actions.

We check what is being counted, how it fires and whether it reflects a meaningful business result before using it to guide bids.

Broad intent

Keywords, audiences or automated expansion reach people who are unlikely to buy.

We review search terms, targeting, exclusions and offer relevance so spend is aligned with commercial intent.

Disconnected landing pages

The ad promises one thing while the destination makes visitors search for it.

We connect ad groups, messages, proof, page speed and calls to action so the post-click experience supports the campaign.

Unstructured optimization

Changes are made without a hypothesis, enough data or a record of what happened.

We use clear priorities, controlled tests and transparent reporting to turn account activity into learning.

CAMPAIGN CAPABILITIES

The right Google Ads campaign depends on the goal.

We select and combine campaign types based on demand, creative, product data, tracking quality and the customer journey—not because one format is fashionable.

CORE

Search Campaigns

Capture active demand with carefully structured keywords, search themes, responsive ads, negatives, location settings and landing pages aligned to the query.

CORE

Shopping Campaigns

For ecommerce businesses, organize Merchant Center product data and campaign priorities so products can appear with useful price and product information.

CORE

Performance Max

Use goal-based automation across Google inventory when tracking, assets, feeds and business objectives are strong enough to guide it responsibly.

SUPPORT

Display & Remarketing

Reconnect with relevant visitors or extend reach using audience, placement and creative controls that match the campaign objective.

SUPPORT

YouTube Campaigns

Use video to support awareness, consideration or action when the audience, creative and measurement plan justify the investment.

SUPPORT

Landing Page Support

Improve message match, page hierarchy, trust, mobile usability and conversion paths through our connected web and CRO capabilities.

ACCOUNT HEALTH

Four connected layers

THE PERFORMANCE SYSTEM

The account cannot outperform the signals it receives.

Google Ads automation can be useful, but it still needs trustworthy conversion data, clear business goals, relevant creative and strong destinations. We build those inputs before expecting the platform to optimize well.

Measurement

Conversion actions, values, consent requirements, tagging plan and lead-quality feedback.

Offer & page

Clear proposition, message match, mobile experience, proof and friction reduction.

Campaign design

Goals, structure, keywords or feeds, audiences, creative, locations, budgets and bidding.

Learning loop

Search-term review, budget movement, asset testing, experiments, lead feedback and reporting.

HOW WE WORK

A transparent route from account review to ongoing improvement.

Campaign setup may be a one-off engagement, while meaningful optimization generally requires enough time and data to understand what is actually happening.

Discover

Understand margins, lead value, sales cycle, geography, capacity and what a qualified outcome means.

Audit

Review account history, tracking, search terms, structure, settings, creative and landing-page alignment.

Build

Create or restructure campaigns, document decisions, establish exclusions and prepare measurement checks.

Optimize

Monitor queries and spend, test responsibly, improve assets and pages, and report what the data supports.

WHO WE WORK BEST WITH

A good fit has a real offer, useful data and room to learn.

We support B2B, B2C and ecommerce businesses across industries, but the fundamentals still matter.

✓ A clear product or service with believable customer value

✓ Capacity to respond to leads or fulfil additional orders

✓ Willingness to improve tracking and landing pages

✓ Realistic expectations about testing, competition and budget

MEDIA BUDGET GUIDANCE

$1,000+

A monthly advertising budget around this level often creates more room for testing and learning. It is guidance—not a promise of viability or performance.

Management is quoted separately based on scope. One-off audits and setup projects are also available.

Discuss Your Campaign →

GOOGLE ADS FAQ

Important questions before money enters the account.

Clear ownership, measurement and expectations matter as much as the campaign build.

How much should I spend on Google Ads?

It depends on click costs, geography, conversion rate, margins and the amount of data required to learn. For many ongoing campaigns, a media budget of at least $1,000 per month provides more room for meaningful testing, but we assess feasibility before recommending a launch.

Can you guarantee leads or a specific ROAS?

No. Results depend on demand, competition, offer quality, website experience, tracking, budget and sales follow-up. We commit to careful management, transparent decisions and clear reporting—not a guaranteed lead count or return.

Do I keep ownership of the Google Ads account?

Yes. The client should own the advertising account, billing profile and business data. Ingenuity Work can be granted appropriate access to manage the work without making the agency the permanent owner of your account.

Do you offer one-off setup and monthly management?

Yes. A one-off audit or setup can suit an internal team that will manage the account. Monthly management is more appropriate when you want monitoring, optimization, reporting and coordinated landing-page improvements.

How quickly can campaigns launch?

A simple account may be prepared quickly, while ecommerce feeds, tracking repairs, creative production or landing-page work can extend the setup. We confirm dependencies and launch criteria before providing a realistic timeline.

Can you work with an existing agency or account?

Yes. We can perform a focused audit, take over agreed responsibilities or collaborate with internal marketing, development and sales teams. We preserve useful history and avoid unnecessary rebuilds.

FREE 30-MINUTE ACCOUNT AUDIT

Find the next best move before increasing spend.

Share your website, target market, current monthly budget and main challenge. We’ll respond within 12 hours and confirm what we need to review.

Request the Free Google Ads Audit →

minute audit

12h

target response

100%

client account ownership